One of the world’s leading online retailers of diamonds and fine jewelry, Blue Nile, has announced the launch of a redesigned Blue Nile website (www.bluenile.com). The diamond jewelry online retailer stated that the revamped website offers new innovative features, enhanced product visualization, larger images, expanded product detail, and new ways to view products.

Blue Nile CEO Diane Irvine noted: “Since our founding in 1999, Blue Nile has grown from startup to become the leading online jewelry retailer, as well as one of the largest specialty jewelers in the world. We created the new website to provide an enhanced look and feel that reflects our premium brand positioning. Consistent with our guiding principle of executing with excellence for our customers, our site provides exciting new tools and features that will enhance the Blue Nile fine jewelry shopping experience.”

Blue Nile noted that it has upgraded its Diamond Search capability and provided its BUILD YOUR OWN RING® feature with a completely new layout, as well as more search tools for consumers. Diamond Search also contains a new comparison feature, which enables customers to evaluate diamonds side-by-side.

The e-commerce fine jeweler added that the new site also provides enhanced navigation, search, and product filtering capabilities. Consumers can now narrow their selection to generate a diamond product assortment customized to their specifications.

Senior Vice President Sue Bell stated: “Most fine jewelry customers are men buying gifts for their wives or girlfriends. We know our customers, and they want to be in control of the shopping process. This redesign gives him even more tools to create his own shopping experience.”

Source: www.israelidiamond.co.il